Everyone wants their webpage to rank well with Google, and creating SEO friendly content is essential to making it up the ranks. The higher your page climbs in the search engine rankings, the more traffic you’ll get, which means greater potential for business growth. The key to this is creating SEO friendly content. I’m going to give you five easy and quick ways to interject SEO into your website.

1. Optimize Your Article Lengths

Did you know that Google gives priority to longer articles over shorter ones? Even so, if your pages are too long, your readers will lose interest. This is why I recommend my Clients have their content be at a minimum of 300 words long, with a maximum cap of around 800 words. You should sprinkle your keywords throughout your text at a keyword density of 1% or 2%. This means that you have 5 to 10 keywords in a 500 word article. Don’t keyword stuff because Google will penalize you for this tactic! 

2. Break Your Content Up with Headings and Subheadings

A wall of text can be intimidating, and it can cause your readers to click away. One simple way to create SEO friendly content is to break up your content into easily digestible sections. Use creative and eye-catching headers to grab your readers’ attention and draw them in. Subheaders are an excellent place to sneak in a keyword or two! They make your content easy to skim, which is a major plus because people love sharing things that are easy to skim and reader-friendly.

3. Make Your Content Shareable

Social media is a popular way to expand your reach. You can engage with your audience and share your brand or products. You want to take advantage of the potential reach social media offers. You can do this by making your content easy to share. You can use websites like ShareThis or AddThis for free to add share buttons to all of your content. This way, your Clients will be able to share anything they find interesting on your website, which is a free marking opportunity for you to take advantage of!

4. Optimize All of Your Images

Having fun and eye-catching images on your site can enhance your content and add a richness and quality that will motivate more people to share your posts. Also, people are more likely to buy items and products from companies that have relevant and attractive photos.

It’s also an excellent way to add in a few keywords. Add a few keywords to all of your image files and provide the ALT tags. Additionally, don’t forget to optimize the image size. Having large pictures can slow down your load times and hurt your SEO strategy. I like to make my images as small as I possibly can without compromising the image’s quality.

5. Link to Older Content

If you’re like me, you like to create relevant links throughout your content to help build your authority and improve your ranking with Google. If you have older content and you’re writing a refresher article on it, backlink to it. Additionally, your readers may want to click through your links and read some of your older posts too! Routinely check these links to make sure they’re all in good working order because Google doesn’t like broken links. If it’s possible, link these pages to your relevant landing pages.

At StartUp TakeOff, we understand the value of a strong team. We also know that finding the right people can be nerve-wracking and time-consuming, so we made it easy for our Clients. Choosing the wrong partners can be a costly misstep for any entrepreneur, which is why StartUp TakeOff’s founder, Stefani Thionnet, has assembled a diverse group of marketing experts from across the industry who will provide you with solutions that save you time and money.

Our team of marketing industry veterans will get to know you and your brand so that we can provide solutions perfectly tailored to your needs. It’s difficult to find the best people, so we’ve brought them together to get results you will love. Call today: (855) 209-0226 (New inquiries, press 1; Current Clients, press 2).

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