7 Tips to Improve Your 2019 Content Marketing Strategy
Content marketing is constantly evolving and changing. Knowing this, you know how important it is that your brand changes and evolves to stay relevant and drive traffic to your website. In this post, I’m going to share with you seven game-changing tips to improve your content marketing strategy for 2019.
1. Set Specific Business Goals With Your Content
When you ask the majority of people what goals they want to accomplish with their content, most of them say “increased sales”. However, you know this is a broad goal. You want to narrow it down to be more specific. You could focus your content on more distinct goals like increasing your brand awareness, customer retention or increasing your leads. In turn, this could help to increase your sales.
2. Document Your Content Marketing Strategy
Over half of effective B2B content marketers have a content marketing strategy in place. Luckily, the strategy doesn’t have to be anything extremely long, in-depth, or meticulously detailed. You do want to make sure it clearly states and lays out your content marketing strategy along with any goals you hope to achieve with it. Having a strategy will help to ensure that everyone is on the same page and knows which direction you plan to move in.
3. Know Which Metrics Are the Most Important for You to Track
Repeat after me: constant monitoring. Constantly monitoring your content’s performance will give you clear insights into whether or not your content marking plan is working for your business. If you’re not sure which metrics to track, we’ve picked out four metrics that can help you lay a solid foundation and framework for your content marketing. They include:
- Consumption – These are metrics like the number of page views you get or the number of downloads you have from your content.
- Lead Generation – How often do the people who visit your site request more information, contact you, or opt-in to your email list? These are leads.
- Sales – Out of all of the people who count as leads, how many of them turn into actual sales for your site?
- Sharing – Is your content easy to share? How many people are reading it and sharing it on social media?
4. Feature Other’s Expertise to Generate Interest
Talk to the experts in your field. Ask them to write a quick guest post. These types of posts are very popular because they can generate a lot of backlinks to your page. They can help you establish yourself as an authority figure in your niche, and they help you strengthen your industry connections. All of these things can lead to more interest.
5. Have a Content Distribution Plan
Many businesses spend a lot of time creating content and optimizing it. However, you know this is only one part of the puzzle. Another key piece that many people seem to forget is getting their content out to their intended audience. You want to plan for how and when you expect to distribute your content to make the greatest impact.
6. Model Your Content to Be Customer-Centric
Although you may be tempted to keep your content all about your business, you want to structure it to be more customer-centric. You have to have a good understanding of what motivates customers in your niche and know your customers’ preferred buying strategy so you can give them a pathway to your product.
7. Get a Solid Email Marketing Strategy in Place
Email marking done correctly has a large potential to drive organic traffic to your site. Let’s phrase it this way. How many times a day do you check your email? If you’re anything like me, it’s constantly. I practically live in my Inbox reading emails! Now, let’s look at the numbers. There are around 3.7 billion email users around the world, so the potential is astronomical. Creating a concise and attention-getting email campaign can bring huge exposure to your brand and add values in ways you didn’t even know were possible. But like I always tell my Clients, do it “Tastefully,” because who likes spam? The biggest takeaway when it comes to email marketing is to remember not to spam your audience. This is a surefire way to turn potential Clients away.
At StartUp TakeOff, we understand the value of strong and organized content marketing. Our diverse and knowledgeable team takes a lot of the stress away from content marketing for our Clients. Our goal is to provide you with solutions that save you money and time while you focus on your business.
We invite you to get in touch with us so we can decide the best course of action for your brand and improve your content marketing strategy by calling today: (855) 209-0226 (New inquiries, press 1; Current Clients, press 2).