How can your company connect with your target market? How can you show customers that your brand is credible and authentic? How do you draw customers to your brand without a repeated sales pitch? Simple: you create interesting and engaging content.

Content marketing is promoting your brand by creating valuable and relevant content aimed at a specific audience, and then freely sharing it online. Inform your customers, become a resource for your clients, and share your own passions. Content marketing has the potential to build not only a customer base, but a community centered around your brand. Good content marketing also establishes your brand as a significant resource for people who would potentially engage with your brand. Potential customers will come for your content, viewing your company as an informational authority; when those customers need a product or service, they will immediately think of you, their resource.

Here are the most common formats for content marketing:
  • Social Media Content: Updates or posts on social media platforms; also tweets
  • Email Marketing: Emails and/or newsletters, usually offered as subscriptions
  • Website Copy: Descriptions of products/services; company history and information
  • Blogs: Regularly-updated and informative posts in the style of a journal
  • eBooks: Books published digitally, usually available to download
  • Videos: Vlogs, tutorials, and other digital videos
  • Whitepages: Concise reports or guides on given issues from the perspective of the publisher

When asked for advice on writing, Kurt Vonnegut said, “Use the time of a total stranger in such a way that he or she will not feel the time was wasted.” This should be every content marketer’s mantra.

Let StartUp TakeOff help you create your content marketing strategy. Our professional copywriters will engage your customers with creative and informative content. You will love your content marketing materials–and will quickly notice how they increase your bottom line. Additionally, our graphic designers will creative custom imagery that accompanies every piece for an even greater impact.

At StartUp TakeOff, we understand the value of a strong team. We also know that finding the right people can be nerve-wracking and time-consuming, so we made it easy for our Clients. Choosing the wrong partners can be a costly misstep for any entrepreneur, which is why StartUp TakeOff’s founder, Stefani Thionnet, has assembled a diverse group of marketing experts from across the industry who will provide you with solutions that save you time and money. Our team of marketing industry veterans will get to know you and your brand so that we can provide solutions perfectly tailored to your needs. The best people often strike out on their own, but we’ve brought them together to get results you will love.

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