Social media marketing is a one of the best ways to increase your brand’s online visibility. This type of marketing includes copywriting, graphics, videography, and much more. But there’s another aspect of social media marketing that requires a true marketing expert: Social Media Advertising.
Social Media Advertising is a specific part of social media marketing in which a team of professionals analyze your organization’s audience, location, budget, and key performance indicators (KPIs) to ensure that every cent you spend is used to reach a potential new Consumer interested in your brand. If planned poorly, Social Media Advertising budgets can cost your business hundreds or even thousands of dollars without any significant return on investment (ROI). However, if you have a team like StartUp TakeOff working alongside of you, you gain a much-needed competitive edge when representing your brand on Facebook, Twitter, and other social media platforms.
There are over 2 billion people on Facebook alone and over 50 million businesses trying to get their attention. With every new account created, the need for social media advertising increases. StartUp TakeOff’s online marketing experts will manage your budget in the most efficient and effective ways possible.
It’s impossible to list all the potential advertising options, as our team is always implementing new and trending techniques to benefit our Clients. The advertising and marketing industry is constantly changing. However, here are just a few proven strategies we incorporate:
- Utilizing Retargeted Audiences
- Boosted or Promoted Content
- Page Likes
- Brand Awareness Advertisements
- Conversion Advertisements
- Traffic Advertisements
It’s easy to see that there are multiple pathways that a smart advertising manager can utilize to ensure optimal visibility for the Client. Each one of these strategies presents a different way to promote your content, brand, and website. Which one is right for your brand greatly depends on a plethora of variables, from your specific demographic to your geographic location to your marketing budget. But the important thing to note is that a social media advertising expert can help guide your brand to continued success.
Our team of experts have developed a detailed questionnaire that addresses every aspect of your business to ensure that their strategy is perfectly aligned with your goals. Then, we establish content and budget strategies to perfect your approach. Finally, we thoroughly study past metrics and analytics to ensure everything is running smoothly. We don’t stop there, however: we will pivot and adapt our strategy to constantly improve. Sound like a good plan to you? Then let our team of experts work for your brand.
At StartUp TakeOff, we understand the value of a strong team. We also know that finding the right people can be nerve-wracking and time-consuming, so we made it easy for our Clients. Choosing the wrong partners can be a costly misstep for any entrepreneur, which is why StartUp TakeOff’s founder, Stefani Thionnet, has assembled a diverse group of marketing experts from across the industry who will provide you with solutions that save you time and money. Our team of marketing industry veterans will get to know you and your brand so that we can provide solutions perfectly tailored to your needs. The best people often strike out on their own, but we’ve brought them together to get results you will love.