Social Media is so intertwined in our lives it is now an obsession. It can no longer be categorized as a trend; it has surpassed the status as something to watch. Whether you want to be or not, you are intertwined by Social Media every turn you take on the internet. There are rules put to professional Social Networking, Netiquette, to help you succeed.
Netiquette warnings swarm to keep personal and professional outlets separated. When Social Media started it was defined as “whatever you want it to be” and it still is, to a certain extent. The key is to know your audience. I doubt you would get up on a table as a guest at a cocktail party and shout out your company’s vision. Don’t allow yourself to step up on your company soap box behind the security of your keyboard and monitor.
Facebook currently has 650 Million members, 225 Million on Twitter and 100 Million on LinkedIn. YouTube videos are viral. It’s a challenge not to find a video on YouTube specific to our needs. People pay attention to video 20% longer than traditional copy. We take Social Media with us on our Blackberry’s, iPhone and Droids. Million find themselves caught up in the obsession of Social Media while at work, in the car and even at dinner with their families.
The beauty of Social Media is the ability to delve deep and connect with your audience, where, when and how you’d like. That is why Social Media is essential to the success of your business now and in the future. There are many avenues to take within Key Categories of Social Media platforms. Choosing the correct Search and Social Media Platforms build online brand integrity on your website.
The power of people interacting with each other and channeling that interaction into the internet on their own is endless. The internet now has a personality and it stems from you. As much as it is about you, each site has unspoken Netiquette if you want to solicit a positive response. Co-authors of The Twitter Book think “the biggest mistake we see companies make when they first hit Twitter is to think about it as channel to push out information”. Do some following and test a few Tweets before you jump in head first.
The truth stands; our addictive behavior is what makes Social Media so powerful; going so far to say it is has taken over as the key online Marketing Mean. How and why has this happened? Let‘s think about this:
Social Media spreads like wild fire. Do you think simple “Like” buttons or the ability to “Share” or “Retweet” were accidents? How many times these actions occur depend on whether your audience connects with your content.
Digital Media content is King. Google indexes Social Media big time; blog entries are almost a given and stick around for decades, You Tube videos change people’s lives. Tweets pop up on Google and Bing loves Facebook. These are outlets to continually invest in.
90% of clicks on search engine ranks come from the #1 position. Spend some time punching in keywords that apply to you…you see videos and blog entries first. Social recommendations are invaluable. Google plays with +1’s. Active and persistence presence with purpose on social media platforms significantly increases your presence in the search engines; where we all get found. How many times a day do you search and click?
StartUp TakeOff customize Social Networking Solutions to succeed in Social Media. We set you up to drive qualified web traffic to your website and expand your network with industry professionals ultimately resulting in selling product online successfully. Driving online sales successfully through Social Media requires being in the right places, correct number of places and reaching your audience through appropriate and relative content. Different plans for different products and services apply.
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