So, you’ve decided to market your business on social media. You sign up on Facebook, Twitter, Instagram– you might’ve even made a Pinterest account. After you optimize your pages with your information and upload the perfect profile picture, you may have a shocking realization – you have no content strategy.
Whether it’s a tweet, post, pin, or snap, your content is the lifeblood of you social media marketing. Without engaging content, your audience will forget all about your brand, as they’re constantly fed a steady stream of new material every minute.
Of course, all content is perceived equally. Some posts will strike the hearts of your followers and really get people talking. Others will fall flat.
Is it the contents’ fault? Or is it your execution?
Our team of social media experts utilize the following strategies to generate amazing results for our clients:
1. Watch the clock. Just like television, social media has a prime time. But it’s not that simple. Every platform has its own ideal time that scheduled posts should hit. Facebook’s is 1:00-4:00pm, Twitter is 12:00-2:00pm, and Instagram is 4:00-5:00pm.
2. Track your links. In the world of social media marketing, analytics rule. One of the best ways to track your data is to use a system like Hootsuite that will generate trackable shrunken links. This way your posts will be Twitter-friendly but also offer analytics on clicks, shares, and engagement. You will be able to quickly see what content works and what falls flat. Then, you can plan accordingly.
3. Define your success. Every company has a key factor to success. And it should come to no surprise that every company has their own idea of what success is. For example, Company A’s good day could be to sell a ton of products. Company B could be to get in contact with some hot leads. Both of these are possible with social media marketing, but before you start writing your content, you need to figure out which content will deliver the best results for your company. Thankfully, there are a ton of advertising tools that can give you an advantage.
Are you ready to begin your journey on social media? Don’t go at it alone. While it may seem simple, it takes a professional to really allow your brand to shine.
