Malcom Forbes once said, “Failure is success if we learn from it.”

Og Mandino said, “Failure will never overtake me if my determination to succeed is strong enough.”

“Success consists of going from failure to failure without loss of enthusiasm” was famously said by Winston Churchill.

Why have all these people mentioned failure? How can they all turn failure around into something positive? Because failure happens. It happens in business every day. It also happens in social media marketing.

Social media marketing isn’t easy. It takes tons of time analyzing trends, tactics, and ultimately learning what works and what doesn’t. Some content will work amazingly well one week and a similar post will not do as well the very next. That’s the thing about this new frontier of marketing, you need to get into the heat of things to see how effective your content is and keep trying to make it work. The reason why we work so hard for our Clients is so we have have smaller day-to-day victories, but also for the larger picture. Sometimes that means changing the game plan.

Try these simple and effective content strategy pivots:

– Change posting time

– Update imagery

– Incorporate trending topics

– Follow new people on Twitter

– Join new LinkedIn groups

– Look into older posts and study what performed well

– Promote a sale

– Host a contest

– Share more non-promotional content such as blogs, quotes, holiday wishes, and recipes

– Add a new product to your line and focus on its promotion

As you can see, while you may have to change your angle, there is never any reason to give up. There are plenty of ways to get people talking. Social media can work for any business or industry, you just have to practice and try harder than you probably expect. The rewards are too lucrative to pass up.

In good times and bad, we’ll be there for you and your brand. At StartUp TakeOff, we understand the value of a strong team. We also know that finding the right people can be nerve-wracking and time-consuming, so we made it easy for our Clients. Choosing the wrong partners can be a costly misstep for any entrepreneur, which is why StartUp TakeOff’s founder, Stefani Thionnet, has assembled a diverse group of marketing experts from across the industry who will provide you with solutions that save you time and money. Our team of marketing industry veterans will get to know you and your brand so that we can provide solutions perfectly tailored to your needs. The best people often strike out on their own, but we’ve brought them together to get results you will love.

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